# Overview

AI applications are the core of how you build, run, and deliver conversational experiences with NLX. Whether you’re creating a simple chat assistant, a hands-free Voice+™ experience, or a fully autonomous agent capable of executing complex workflows, every solution starts with an application.

This chapter introduces the different types of AI applications you can build, how they run, and how they’re deployed across channels and environments.

<figure><img src="/files/c5LYbyd8jTs8pZkyzlZB" alt=""><figcaption></figcaption></figure>

### What's an AI application?

An AI application is the deployable package that brings your conversational experience to life. Each application bundles your flows, knowledge bases, language settings, integrations, and delivery channels into a single unit that you can build, deploy, and iterate on.

Once deployed, your application becomes the backend runtime that powers conversations wherever your users interact, including web, mobile, voice, IVR, and more.

<figure><img src="/files/KRFzkYDSB6CysYNw426I" alt=""><figcaption><p>AI application in the NLX platform</p></figcaption></figure>

### How you can deploy

Deploying an application means packaging your flows, configuration, and resources into a runnable version and pushing it to the channels where it will operate.<br>

Each NLX application can be deployed in multiple ways, across channels, websites, hosted NLX Touchpoint apps, or as an MCP server, depending on where and how you want users (or other AI clients) to interact with it.

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-chart-network">:chart-network:</i></td><td><strong>Channels</strong></td><td>Includes chat, voice/IVR, API, social channels, and CCaaS platforms like Amazon Connect and Genesys</td><td><a href="/pages/-M_2-fqbVTbhxtLAL9Nj">/pages/-M_2-fqbVTbhxtLAL9Nj</a></td></tr><tr><td><i class="fa-layer-plus">:layer-plus:</i></td><td><strong>Touchpoint SDK</strong></td><td>Add your AI assistant to your website or mobile app using the NLX Touchpoint SDK, including Voice+ interactions</td><td><a href="/spaces/2VnkvXtkrR2qhkVBmB1l/pages/tfr3mD2KP2eIJbZYt7gI">/spaces/2VnkvXtkrR2qhkVBmB1l/pages/tfr3mD2KP2eIJbZYt7gI</a></td></tr><tr><td><i class="fa-globe-pointer">:globe-pointer:</i></td><td><strong>Hosting</strong></td><td>Spin up an NLX-hosted Touchpoint of your app on our conversational.app subdomain. Great for testing and sharing during development</td><td><a href="/pages/RyfX8Yf1pfaG0t3ZtImk">/pages/RyfX8Yf1pfaG0t3ZtImk</a></td></tr><tr><td><i class="fa-mcp">:mcp:</i></td><td><strong>MCP Server</strong></td><td>Expose your NLX application as an MCP server, enabling clients to call your workflows, fetch data, and execute actions through Model Context Protocol</td><td><a href="/pages/a3Uki6gor35zYjasuuRx">/pages/a3Uki6gor35zYjasuuRx</a></td></tr></tbody></table>


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